After an inaugural win over No. 3 Clemson, Georgia, quarterback JT Daniels signed a six-digit deal to use his name, image and likeness on trading cards.
Daniels and UNC quarterback Sam Howell teamed up with Super Glow Trading Cards to create roughly two dozen different designs for each player.
The agreement pays each quarterback $ 100 for every card signed, plus a 50% royalty for every card sold – signed or unsigned. The substantial license fees are rare, if not unprecedented, in the trading card industry, according to the players’ agent.
“Both guys have a significant six-figure guarantee,” said ESM’s Agent Dan Everett. “If they play well and their teams do well, this could be a seven-figure chance by the end of January.”
The cards range from $ 15 to $ 1,000 for one that includes Daniels’ signature and a small piece of his high school jersey. These cards will be among the first available memorabilia from current college athletes after the NCAA changed its rules this summer to allow players at school to benefit from their names, pictures and likenesses. Last week, Quinn Ewers, a freshman from the state of Ohio, signed a three-year memorabilia deal valued at $ 1.4 million. Daniel’s contract with Super Glow runs until the end of 2021.
Super Glow plans to release a deck of cards this October that will feature 30 athletes, including many college players. The company’s deal with Daniels and Howell was agreed prior to the start of the season.
Daniels and Howell have both tried to share some of the new advertising opportunities they are getting with their teammates. Howell included 10 of his teammates in a recent photoshoot for one of his sponsors. Daniels made sure each of his teammates got a free piece of clothing after signing an apparel deal with Rhoback in August. Daniels plans to give half of the money he makes from the trading card deal to his teammates. Everett said everyone over 100 players on the Bulldogs list will receive something.
“I understand the critical role my teammates have played in making this position possible for me,” Daniels said in a statement from Everett. “That’s why it’s so important that I share half of my earnings from this deal with the guys who brought me here.”
Daniels passed for 135 yards in his team’s first game of the season on Saturday night. Georgia will host the UAB this coming weekend before the conference schedule begins.