Transform Podcast # 64: Chris Belford of Sinceri Senior Living

With a new name and a significantly larger portfolio in the last few months, Sinceri Senior Living can look back on a great year 2021.

The Vancouver, Washington-based operator has been renamed from JEA Senior Living to reflect a new and growing focus on product types beyond memory maintenance. All of this fits into Sinceri’s CEO Chris Belford’s plan to turn Sinceri into a mid-sized senior home operator.

In this episode of Transform, you will learn:

  • How Sinceri moves beyond memory maintenance into an independent life and assisted living
  • How the operator grows with Ventas and other partners
  • What Belford learned during his time as a REIT executive and how he took those lessons at Sinceri. applies
  • If Belford thinks historical headwinds on staffing could ease

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