Topo Chico Hard Seltzers hit shelves next week

SAN ANGELO, TX – Molson Coors Beverage Company announced Thursday that the highly anticipated Topo Chico Hard Seltzer will officially hit shelves on March 29th. Made in the spirit of Topo Chico Bottled Water, Topo Chico Hard Seltzer delivers all the refreshments consumers love.

“We’re seeing incredible excitement for the introduction of Topo Chico® Hard Seltzer to drinkers and retailers,” said Matt Escalante, Senior Director of Seltzers at Molson Coors. “Topo Chico® Hard Seltzer is a modern variant of the refreshment that gives the category of glowing seltzer a completely new character.”

Topo Chico Hard Seltzer mixes purified mineral water with spikes and natural flavors with minerals for a crisp, refreshing finish. Topo Chico Hard Seltzer will be available in four flavors including: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango single can.

This March, Topo Chico Hard Seltzer will be available in nine states including Arizona, California, Colorado, Georgia, Florida, New Mexico, Oklahoma, Oregon, Texas and six subway areas including Boston, Chicago, New York City and North -New Jersey, Seattle / Vancouver, Washington and Washington DC

Building on the pent-up excitement, Topo Chico Hard Seltzer’s launch is reinforced with a robust 360-degree marketing campaign. Topo Chico Hard Seltzer is also backed by strong paid and organic media support through a robust social influencer and intercultural trainee plan, as well as traditional earned media / PR.

For more information on the new Topo Chico Hard Seltzer and where to buy your own, visit topochicohardseltzerusa.com and follow @topochicohardseltzerusa on Instagram and Facebook and @topochicohard on Twitter.