Rosen Automotive Group buys former All-Star Honda dealership

Rosen Automotive Group has acquired the former All-Star Honda dealership at 6141 South 27th St. in Greenfield. (Photo courtesy of the Google Street View)

Rosen Automotive Group has acquired the former All Star Honda dealership at 6141 South 27th St. in Greenfield.

Rosen, which operates its flagship dealership, Rosen Hyundai Greenfield, immediately to the north of the Honda dealership at 6133 S. 27th St., purchased the dealership on Jan. 17, according to state property records posted on Wednesday. The company paid $7 million for the 4.8-acre site.

The seller was a Vancouver, Washington-based limited liability company.

Attempts to reach an executive at Rosen was unsuccessful on Wednesday, but a woman who answered the phone at Honda dealership that afternoon stated that the dealership assumed the Rosen name on Jan. 17.

With the acquisition Rosen, known by locals for its jingle that harkens back to the “Rawhide” theme song, now owns a total of four Milwaukee area dealerships and one Madison dealership, selling new Fords, Kias, Nissans, and Hyundais, as well as used vehicles of all makes.

Read the latest issue of STUFF, a BizTimes Media publication highlighting southeastern Wisconsin careers in manufacturing, construction and the trades. Learn more about STUFF here:

Cara covers commercial and residential real estate. She has an extensive background in local government reporting and hopes to use her experience writing about both urban and rural redevelopment to better inform readers. Cara lives in Waukesha with her husband, a teenager, a toddler, a dog named Neutron, a bird named Potter, and a lizard named Peyoye. She loves music, food, and comedy, but not necessarily in that order.